Copywriting Rates charge by Freelance Writers

Likely the most widely recognized inquiry independent marketing specialists ask me is “What amount would it be advisable for me to charge?”

I comprehend what these people are truly inquiring. They need me to look into a gem ball and answer, “You should charge $X per page. In the event that you charge that rate, customers will love you and you’ll profit. Presently go forward and compose.”

In the event that it was just that straightforward.

Valuing for copywriting administrations will dependably be a test. When you’re simply beginning, you don’t realize what you don’t know – so it’s anything but difficult to undercharge (or value yourself too high.)

When you’ve been doing business for a couple of years, raising your rates can be an extremely terrifying background. You’re apprehensive about losing the customers you as of now have (or not having the capacity to arrive new ones.)

Obviously, it doesn’t bode well to remain in business in case you’re never ready to raise your rates… so you’ll continually be confronting this issue.

At that point, there’s continually making sense of the most ideal approach to charge the customer. Per page? Per venture? Think of a mysterious number and seek the customer follows it (yes, we’ve all been there!) 😉

Copywriting by Singapore Agency – Novatise

In case you’re stuck in the “by what method should I charge for administrations” pickle, here are a few rules to get you through.

Advertising: $1,500-$1,800 per ad for concept and copy
Ad campaign (3 or more ads): $1,200-$1,500 per ad

Brochure copy, small (two- or three-panel): $800-$1,600
Brochure copy, full-size (two- or three-panel): $950-$2,500
Brochure copy, multi-page (up to 8 pages with cover): $1,800-$3,500
Brochure copy, large (8-16 pages with cover): $2,000-$4,500 and up
Brochure insert copy: $200-$1,000 each

Direct mailer copy: $1,500-$1,800 each for concept and copy
Direct mail postcard: $600-$950 each
Direct mail letter: $600-$1,200 each
Direct mail campaign: $600-$1,250 each based on three pieces

Copy editing: Hourly rate of $120/hour, with most jobs taking just 1-3 hours

Email copy: $600-$1,000 each
Email campaign (3 or more): $500-$800 each

Folder with three to five single-sheet inserts: $1,600-$3,500

Newsletter articles: $450-$1,250

Press release: $450-$800
Press release, with online distribution: $500-$950

Radio commercial: $1,500-$1,800 per spot for concept and copy
Radio campaign (3 or more): $1,200-$1,500 per spot

Sales letter or email copy: $600-$1,200 each

TV commercial: $1,500-$1,800 per spot for concept and copy
TV campaign (3 or more): $1,200-$1,500 per spot

Website copy: $150-$500 per webpage – most basic websites cost $950-$1,500, while larger, more content-rich websites cost $2,500-$4,500 and up

Web content (fresh content every month): $750-$950 per month

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